Netflix Lost 31% of Its Market Share in 2020

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Despite the fact that it gained nearly 40 million subscribers in 2020, leading SVOD’s market share actually shrunk significantly amid the entrances of HBO Max and Peacock, Ampere Analysis says

Netflix
(Image credit: Netflix)

The overall streaming pie expanded biggly in 2020, and so did Netflix’s subscriber ranks, which grew by around 40 million users.

But the biggest subscription streaming platform in the world actually saw its global market share decrease from 29% to 20%, an overall decline of 31%, with a flurry of new competitors, including HBO Max and Peacock, entering the SVOD market.

The data comes courtesy of UK research company Ampere Analysis, which provided data to showbiz trade blog The Wrap. 

With the emergences of new subscription services, other incumbents saw drops in market share, too, in 2020. Amazon Prime Video saw its market share decline from 23% to 16%, according to Ampere. (Notably, Ampere said that 54 million Amazon Prime members in the U.S. actively use the Prime Video app.)

The research company added that Peacock, which nationally launched in July of last year, achieved 5% market share by the end fo 2020.

HBO Max, which launched in late May, finished the year with 3% of the market. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!