Calling it the most live-streamed Super Bowl ever, NBC said the stream of Sunday’s matchup between the Philadelphia Eagles and the New England Patriots delivered an average minute audience of 2.02 million viewers, and peaked at 3.1 million concurrent streams.
That streaming audience included consumers who tuned in via the NBC Sports app, at NBCSports.com, NBC.com “TV Everywhere,” the En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app and Verizon’s go90 offering.
NBC Sports Digital’s live stream of Super Bowl LII, powered by its Playmaker Media unit, also saw fans consume 633.7 million live streaming minutes of the game across 6.1 million unique devices, up 185% and 112%, respectively, from NBC’s last live Super Bowl live stream in February 2015 (Super Bowl XLIX between the Patriots and the Seattle Seahawks).
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NBC also said the in-game average minute audience (AMA) of 2.02 million was up 152% from its streaming coverage of Super Bowl XLIX (800,000 AMA).
For Super Bowl LI last year between the Patriots and the Atlanta Falcons, Fox delivered an AMA of 1.72 million, up 224% from Fox’s previous Super Bowl live stream in 2014. Fox also said that the stream of Super Bowl LI pulled in 4.42 million unique viewers.
“We are excited by the record-breaking consumption as well as the quality of the streams we delivered to football fans,” Rick Cordella, EVP and general manager, Digital Media, NBC Sports Group, said in a statement, which comes as NBC Olympics prepares to live stream 1,800 hours of the Winter Games from PyeongChang, South Korea.
Though the latest numbers again show the growing popularity of streaming, the TV audience remains far greater, as NBC said the game posted a total audience delivery of 106 million viewers across all platforms based on Fast National data released today by Nielsen Company and digital data from Adobe Analytics. Viewership peaked at 112.3 million from 10:00-10:15 p.m., during the game’s fourth quarter.
NBC noted that the numbers don’t include out-of-home viewers, which won’t be available until Thursday (February 8) from Nielsen. OOH will increase the audience “by several million people,” the network added.
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