In her new role, Greenfield will work with Nat Geo content creative teams to “develop and produce inclusive storytelling for a multicultural and multigenerational audience,” according to the network. Greenfield, who previously served as senior VP of business operations as well as National Geographic content, diversity and inclusion council chair, will also work with leaders across The Walt Disney Co. to ensure Nat Geo talent and programming are integrated into company-wide DEI initiatives.
Greenfield will report to National Geographic content president Courteney Monroe. “For 134 years, National Geographic has used the power of storytelling to change the world. An essential component of that is ensuring that everyone’s voice is included,” Monroe said in a statement. “Karen is an exceptional executive with a proven track record leading diversity and inclusion initiatives and working with the world’s leading content creators. I am thrilled that Karen will be leveraging her extraordinary talents and passion to help guide us in our mission to inspire and elevate diversity and inclusion in every aspect of our work and storytelling, pushing the boundaries of what’s possible.”
Nat Geo also announced that it has renewed for the second year its Nat Geo Media Scholarship program for students who attend historically Black colleges or universities (HBCUs). The initiative, led by Greenfield, last year awarded four recipients a $10,000 scholarship, an opportunity to participate in a two-week immersion program at National Geographic headquarters, and a mentorship with a Nat Geo employee, said the company.
“I could not be prouder to not only work for National Geographic, an iconic brand whose mission is to ensure all voices are included in storytelling, but also work alongside Courteney and her senior team, who believe in this value,” Greenfield said. “The green-light of the second year of the Nat Geo Media Scholarship is a testament to their commitment.” ▪️
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.