More Than 300 to Convene at Expanded Next TV Summit

San Francisco is The City and certainly the place to be next week for those interested in learning more about the burgeoning digital and over-the-top realms from top executives and thought leaders.

Expanding on its initial endeavor last year, NewBay Media, the publisher of Multichannel News and Broadcasting & Cable, will host its second annual Next TV Summit at the Sir Francis Drake Hotel on Sept. 10 and the Grand Hyatt San Francisco the following day.

Through a series of keynote addresses, interviews and panel sessions, attendees can find out the latest and what’s next relative to broadcasting, content, advertising and measurement, as well as takes on various technologies, including cloud solutions, apps, myriad devices and platforms, as they impact video viewing habits and present attendant monetization opportunities.

Several hundred attendees -- from ad agencies, MPVDs, production houses, consumer electronics firms and venture capitalists -- will be at the venues, where they can meet and mingle with OTT and digital executives during and after sessions.

“The Next TV Summit is back in San Francisco for its second year, and owing to strong demand we have extended the conference for an additional half-day,” said Louis Hillelson, vice president, group publisher of Broadcasting & Cable and Multichannel News. “There will be over 300 attendees, including executives from Netflix, Roku, Microsoft, Apple, Amazon and other key OTT players.”

Coinciding with the enhanced content, the event’s sponsor roster has grown to 20. ”New this year is our opening night party sponsored by Lionsgate that will include a screening of the new hit show Orange is the New Black,” said Hillelson.

The presentation follows a ceremony honoring the Digital Leadership Awards recipients: Albert Cheng, executive vice president and chief product officer, digital media, Disney/ABC Television Group; James Packer, president of worldwide television and digital distribution, Lionsgate; and Blair Westlake, corporate vice president, media and entertainment group, Microsoft.

In addition to this trio who will speak on Sept. 11, the event will feature addresses from Erik Huggers, corporate vice president of Intel Media, Peter Tortorici, CEO of GroupM Entertainment and Fred Graver, head of the TV team at Twitter.

Check out the Next TV agenda here.