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Mediamorph Locks In Cinedigm Deal

Mediamorph, a provider of cloud-based rights management systems for programmers and video distributors, has inked a deal with Cinedigm, which will use Mediamorph’s platform to track the performance of how its content assets are distributed digitally around the world.

Cinedigm provides custom content systems for a range of digital platforms including iTunes, Netflix and Amazon, as well as for MVPDs such as Comcast, Dish Network and DirecTV, along with retailers that include Walmart and Target.

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“With today’s rapid proliferation of entertainment content and the trends toward globalization based on digital distribution platforms, our business is now considerably more complex than it was just a short time ago,” Bill Sondheim, president of Cinedigm, said in a statement. “Mediamorph’s solutions deliver the information we need to ensure that our company and our clients will get the best possible performance for the assets we are responsible for distributing.”

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“With expertise squarely in the entertainment content sector, our team looks forward to working closely with Cinedigm to maximize the value of its content assets,” added Mediamorph CEO Rob Gardos.

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