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Hulu Tries to Hack Content Recommendation with New Self-Diagnostic 'YourTVDNA.com' Tool

Hulu's 'YourTVDNA.com' tool
(Image credit: Hulu)

Call it the "New Transparency" movement among streaming services — there's this new trend in which the major SVOD companies are thinking of new ways to share bite-sized cross-sections of all the data they have on us. 

Last month, Netflix decided to share top-line audience performances metrics for its most-watched shows, with a new web portal, updated weekly, called "Global Top 10 (opens in new tab)."

As for Hulu, it's taking things in a slightly different direction, sharing your user data in an attempt to help you find out what you want to watch next on the platform. 

Announced Thursday, Hulu users can visit the new "YourTVDNA.com" web portal and see a full breakdown of what they've been watching for the past year, how much watching they've done. Importantly, however, this is also an opportunity for Hulu to serve  users recommendations on upcoming shows that supposedly fit their viewer profile.

Of course, if you're family is like the Next TV family — where everyone is too lazy to set up their own individual user profiles — the "DNA" (and the corresponding recommendations) get kind of muddled! 

If you're a Hulu subscriber, you can get your profile here

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!