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Hulu Optimizes Web Platform for Live TV

Hulu said it has rolled out several enhancements that are tied to an effort to optimize its live TV experience on web browsers.

Chief among those additions is one-click access to Hulu’s live TV service, which was launched in beta form in May.

“The way you use Hulu on your phone or Roku is much different than the way you do on your computer, which is why we’ve been building out a live TV experience that is distinctly optimized for the Web,” Richard Irving, VP of product at Hulu, explained in a blog post (opens in new tab). “We’ve heard that, at times, getting to live programming is not as quick or simple as you’d like it to be, so we’ve created a dedicated ‘Live’ section that lives at the top of your page. When you click into Live, you’ll be taken straight into live programming. When you leave, we’ll remember the last channel you watched.”

Irving said Hulu has also altered the Home screen for the service on web browsers, adding more “collections,” including a curated one focused on Fall TV. The details page for the web is now an overlay that lets users access info about the title and quickly toggle back to browsing.

For the web, Hulu has also added a dedicated Browse menu that lets users pick from specific genres.