Hulu Brings New UI to More Devices, Sparks New Spotify Bundle
Hulu has added a mix of new streaming platforms to its repertoire while also moving ahead with a new bundled offering with Spotify, the subscription music streaming service.
On the device front, Hulu said its SVOD and live TV service is now supported on all 2017, 2018 and select 2016 LG Electronics webOS-powered TVs, as well as all 2018 Samsung TVs running Tizen, and two additional Roku devices – the Roku Streaming Stick (3500) and Roku 2 (4210X).
Hulu’s new interface and live TV service is also supported on Apple TV (4th gen.), Amazon Fire TV devices, Roku devices, Xbox One, iOS and Android mobile devices, Nintendo Switch and Chromecast.
Hulu’s mass market bundle with Spotify Premium runs $12.99 per month (with Hulu’s SVOD plan with limited commercials).
To help prime the pump, existing Spotify Premium subs can get a 99 cent promotional offer to try Hulu’s limited commercial plan for three months.
That mass market deal follows an earlier bundle that Hulu and Spotify made available to students starting last fall.
“Based on the outstanding performance of the Spotify and Hulu student package, it’s clear that consumers love to combine their music and television experiences together,” Tim Connolly, SVP, and head of distribution and partnerships at Hulu, said in a statement. “Hulu and Spotify are brands that are defining how fans connect with entertainment in the future, and we are excited to expand our partnership to bring this combined package to all existing and new Spotify Premium subscribers.”
"Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the US,” added Alex Norstrom, chief premium business officer at Spotify. “Hulu's TV content is highly acclaimed, and with this exclusive Spotify offer we are bundling two top media platforms for an unbeatable price. This is just one example of how we can add value to our premium members day after day."
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