Hulu has added NFL Network to the base tier of its live TV bundle, Hulu + Live TV.
Starting Thursday, NFL Network will be available along with more than 75 other linear networks on the $65-a-month vMVPD bundle.
Hulu--a joint venture between Disney and Comcast--has also announced the addition of a sports add-on package. For an additional $9.99 a month, Hulu + Live TV subscribers get NFL RedZone, Outdoor Channel, Sportsman Channel, MAVTV Motorsports Network, TVG and TVG2 added to their live TV line-up.
NFL Network features live NFL preseason games, exclusive live NFL regular season games, studio shows including the Emmy-nominated Good Morning Football and NFL Total Access, as well as NFL GameDay Morning and NFL Now, and original series such as A Football Life, NFL 360 and America's Game.
Meanwhile, RedZone features a weekly ensemble of live game coverage, with the network back and forth to track games with the hottest action.
Both networks have become table stakes for virtual MVPDs, which must pony up expensive licensing fees for live sports programming rights to compete.
"With the launch of NFL Network and our new Sports Add-on, Hulu + Live TV continues to be the ultimate destination for sports fans to watch thousands of hours of live and on-demand sports programming," said Reagan Feeney, senior VP of live TV content programming and partnerships for Hulu, in a statement. "Starting today, viewers can bring even more game day action to their living room with live games and events, original shows, motorsports, horse racing and much more.”
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. His reliable mid-range jump shot, deft ambidextrous post-up game and tough interior defense have been criminally overlooked.
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