Over half of the members of the House (240) have signed on to a letter to the Trump Administration asking it to direct federal government advertising dollars to local news media.
Reps. Debbie Dingell (D-Mich.), Fred Upton (R-Mich.), Marc Veasey (D-Texas) and Bill Flores (R-Texas) had circulated the letter last week seeking their colleagues' signatures,
The National Association of Broadcasters, News Media Alliance and others have called for the same thing.
“The COVID-19 pandemic is impacting local communities across our nation in unprecedented ways. All Americans are attempting to understand the full measure of this crisis, even as it continues to evolve on a daily basis," they wrote to the President. "As in many of our nation’s most challenging times, the public turns to free and local media for life-saving information and breaking news, because local radio, television and newspapers are still the most trusted sources in times of emergency and disaster. We urge you work with us in ensuring that local media can continue to inform communities, even as these outlets face unprecedented economic distress."
The legislators want Trump to:
1) "Direct your Cabinet secretaries to review any resources intended to be used for advertising campaigns and have them expedite such activities with local media outlets;
2) "Direct federal agency advertising dollars for existing and new federal programs where community outreach is needed for spending with local media, including those serving minority and rural communities; and
3) "Incentivize a portion of stimulus funds provided to businesses for their recovery efforts for advertising on local media."
A group of senators last week wrote to their leadership calling on them to include aid for local media and journalism in the next COVID-19 aid package
The President could be a tough sell. He is constantly attacking the national media, so perhaps he would be amenable to bypassing national outlets for local ones. But his campaign has also filed suit against at least one TV station over carriage of a political ad critical of the President.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.