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HBO Max Usage 70% Higher Than HBO Now, WarnerMedia Says

(Image credit: WarnerMedia)

Two months into its launch, HBO Max is generating 70% more time spent on platform than legacy service HBO Now, operator WarnerMedia said in a brief data download Monday.  

WarnerMedia also said that HBO Max, which includes content from the broader WarnerMedia spectrum of companies, skews younger than HBO Now, with 23% of the audience between the ages of 18-23 years old.

Beyond those platform tidbits, WarnerMedia disclosed a top 10 list of the most popular shows on HBO Max to date, although it didn’t include any viewership data. 

Friends, a show that debuted before at least 23% of the HBO Max audience was even born, tops the list. 

The HBO Max self report is augmented by a new graphic supplied by Reelgood, numerically showcasing how much more content HBO Max has over its predecessor.

(Image credit: Reelgood)