World Cup Coup: Google TV and Android TV Devices Get Access to FIFA+ App Via VIDAA Deal

FIFA Plus app
(Image credit: FIFA)

Google has reached a timely deal with Hisense subsidiary VIDAA to have Google TV and Android TV devices carry the TVOS maker's sports content, a portfolio that includes the FIFA+ app.

FIFA+ (aka "FIFA Plus") is the official streaming app of the eponymous global governing body for soccer, which of course is producing a little event right now called The World Cup in Qatar that expects to draw a global TV audience of around 5 billion viewers by the time it concludes on Dec. 18.

And gateway OS maker VIDAA, a software platform company owned by the world's No. 2 smart TV maker, just so happens to be the exclusive home of FIFA+, an app that includes archived and live soccer events, as well as original soccer-themed programming.

With expansion into Google TV/Android TV gateway OS, VIDAA will grow the reach of FIFA+ and its overall sports programming portfolio into UK, Canada, Latin America, Germany, Australia and Japan.

Meanwhile VIDAA's longstanding ad-tech partner, Tremor, will act as the exclusive global connected TV  monetization platform for FIFA+ across all devices powered by VIDAA and Android TV operating systems.

“Our relationships with Google, FIFA and Tremor International will bring scaled opportunities for advertisers to reach hyper-engaged sports fans all over the world with precision and custom creative on the biggest screen in the house,” said Guy Edri, president of VIDAA, in a statement.

Added Jonathan Zepp, managing director of media and entertainment partnerships for Google: "Through this collaboration, we're able to help World Cup fans around the world celebrate and tune in wherever they are through exclusive and engaging content across Android TV OS devices." ■

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!