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Fox News Gets Some Top Brand Loyalty Scores

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Fox News Channel's evening and morning programming got props from engagement tracker Brand Keys as "best in shows" as it were. The company has been tracking brand engagement and loyalty for the past quarter century.

In Brand Keys 2022 survey of broadcast and entertainment brand loyalty, Fox's evening got a shout out as the cable evening news sector that "best met expectations and engaged consumers." Ditto for its morning franchise, Fox & Friends, for cable morning news shows.

ABC's evening news was the top broadcast brand in that sector, while Disney Plus was the top brand in streaming video for consumer engagement.

But while Disney Plus was tops in engagement, Netflix made Brand Keys' list of the the brands that have rated tops in brand loyalty coming in at number four (20 years at number one in its sector), behind Discover (25 years), Avis (23 years) and Google (22 years).

Brand Keys said that loyal customers are six times more likely to engage, buy, and buy again, or to give them the benefit of the doubt during product shortages or supply chain issues, or even price increases. ■

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.