Former president of sales for CNN News Networks Greg D’Alba has joined WME and IMG as president of global sales and marketing.
In his new post, he will oversee all brand partnerships and will lead the companies’ sales and marketing strategy globally.
D’Alba left CNN after more than 27 years in April when Turner Broadcasting consolidated its ad sales operations, one of many executive changes going on at the cable programmer.
He starts is new job this week and will be based in New York, reporting to co-CEOs Patrick Whitesell and Ari Emanuel.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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