Disney Tries to Goose Disney Plus Growth With 90-Day, $1.99-a-Month Promo Rate

By Daniel Frankel
published

Promotion applies to the $7.99-a-month Basic (with ads) tier

Disney Plus series 'Ashoka'
(Image credit: Disney)

Disney Plus, which has lost 300,000 subscribers in each of the last two quarters since it announced its last price increase, and which is about to hike prices again, is touting an aggressive promotion. 

From September 6-20, new and returning Disney Plus customers can receive a special $1.99-per-month rate for three months on the Disney Plus Basic (with ads) tier, which is regularly priced at $7.99 a month. 

The $18-off promotion stands out, with Disney cutting back on price stunts recently to fuel subscriber growth in favor of maximizing revenue. 

Disney plans to raise the price of its ad-free tier by three dollars to $13.99 in October. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!