With its global subscription base totaling 54.5 million just six months after launch, Disney Plus is ending its seven-day free trial promotion.
"We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus,” the Walt Disney Company said in a statement. "The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own.”
The move comes as Disney Plus readies the debut of the streaming-movie version of Hamilton, Lin-Manuel Miranda’s Tony-winning 2015 stage production. Disney paid $75 million earlier this year for the filmed rights to the hit musical.
Disney just released a trailer for the film:
Notably, Disney Plus’s main rival, Netflix, still offers new users a 30-day free trial. Disney, however, offers its streaming service at around half the price at $6.99 a month.
After expanding into Western Europe and India over the spring, Disney Plus is currently getting ready to launch in Japan.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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