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Consolidated Communications Starts Hawking DirecTV Now

Expanding its partnerships with OTT TV providers, Consolidated Communications said this week it is offering DirecTV Now, AT&T’s OTT TV service, across its service area.

A website for the partnership has been set up, offering new customers a free seven-day trial to DirecTV Now, a no-contract service that starts at $35 per month. Those customers may also be in line for a free 4K-capable Amazon Fire TV stick with a prepaid subscription. DirecTV Now is also starting to promote a “True Cloud DVR” beta offering that is “coming soon” and can record up to 20 hours of programming.

Financial terms were not disclosed, though it’s possible that Consolidated is getting a share of revenue, or at least a bounty, for any new DirecTV Now customers that come through its door.

The DirecTV Now deal also expands Consolidated’s strategy to offer video options to broadband-only customers, following a deal to sell fuboTV, the sports-oriented virtual MVPD, as well as HBO Now, HBO’s standalone, direct-to-consumer offering that does not require a separate pay TV service.

RELATED: Consolidated Communications Pitches HBO Now

Consolidated, which provides services, in parts of a 24-state area, ended 2017 with 783,682 data and internet connections, 103,313 video connections, and a grand total of 671,300 consumer customers.

For DirecTV Now, the marketing deal with Consolidated provides another subscriber-acquisition channel, and builds on an earlier one with Windstream. CenturyLink, which is in the process of closing down its CenturyLink Stream service, is now seeking out third-party OTT partnerships, and DirecTV Now is a logical candidate.

RELATED: CenturyLink Pulling Plug on OTT TV Beta Service

DirecTV Now ended 2017 with 1.15 million subscribers, but hasn’t broken down how many have come through telco distribution partnerships in the early going.

RELATED: Virtual MVPDs Ended 2017 with 5.3M Subs: Study