comScore Swings to Profit in Q4
comScore, which completed its acquisition of Rentrak in January, swung to a profit in the fourth quarter.
Net income was $4.4 million, or 11 cents a share, in the quarter, compared to a $2.7 million loss a year ago.
Revenue rose 10% to $97.7 million. U.S. Revenue was up 11.5% to $71 million.
The combination with Rentrak should make comScore a more formidable competitor to Nielsen in the media audience measurement business. The company said it plans to move quickly rolling out new products that combine comScore’s web measurement products with Rentrak’s set-top box-based TV ratings.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.