comScore, on the heels of its merger with Rentrak, said it has inked a new long-term deal with Dish Network that renews its integeration of the pay TV provider’s viewing data with comScore’s TV measurement service.
Dish, which also operates OTT-TV service Sling TV, has a decade with Rentrak that spans almost a decade, and was Rentrak’s first data partner with a national footprint, they noted.
Financial terms of the new deal weren’t disclosed, but they said it will also help Dish measure addressable campaigns.
“DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint,” said comScore’s CEO Serge Matta, in a statement. “With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns.”
“comScore and DISH have been pioneers for years, leading the industry with accurate viewership measurement,” added Adam Gaynor, VP of Dish Media Sales and Analytics. “This renewal signals our commitment to serving our customers and the industry’s desire for reliable measurement.”
