As expected, Rentrak and comScore announced that in separate special meetings, their respective shareholders voted to approve the planned $779 million merger between the two measurement companies.
The deal, first announced in September, was expected to create a more formidable competitor to measurement giant Nielsen. Both parties said in a statement that they expect the transaction to close by the end of business Friday Jan. 29. After the close of trading that day, comScore will join the S&P MidCap 400 Index, moving from the S&P SmallCap 600 Index.
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