Channel Master to Market TiVo Edge DVR with its OTA Solutions
Deal will kick off with the launch of TiVo’s new 500 terabyte device later this summer
Over-the-air antenna specialist Channel Master and TiVo have jointly announced a new partnership in which the former will market the latter’s Edge DVR with its OTA products.
The nebulously explained collaboration—described by the principals as “exclusive” and “strategic”— will kick off with Channel Master launching the new 500GB TiVo Edge “later this summer.”
The new iteration of the Edge will have all of the same functions and features as its 2TB predecessor, including voice control, recommendations across both live and streaming content, 4K Ultra High Definition (UHD), Dolby Atmos, and Dolby Vision HDR.
“One of the first things cord cutters discover is that they really need a DVR for the TV antenna in order to have the traditional viewing experience that they had with cable, and TiVo DVRs provide a premium solution for that need,” said Mike Lynch, chief strategy officer at Channel Master, in a statement. “In addition to recording live TV, these TiVo EDGE products integrate major streaming services like Netflix, YouTube and Hulu into one easy to use interface.”
“Channel Master brings over 70 years of over-the-air reception knowledge and expertise to the table,” added Matt Milne, chief revenue officer at TiVo. “We’re excited to partner with Channel Master to provide TiVo customers with the focused support and guidance that is critical for delivering free, live broadcast TV on our Next-Generation platform.”
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!