CBS All Access Boosted to Warp Speed by ‘Star Trek Discovery'
CBS said the premiere ofStar Trek: Discoverypushed its CBS All Access over-the-top subscription service to a record for most subscriber sign ups in a single day.
Star Trek: Discoveryhad its premiere on CBS in primetime Sunday (September 24). Episode 2 is available exclusively on CBS All Access. Future episodes ofStar Trek: Discoverywill be made available on Sunday nights after 8:30 p.m. ET.
CBS said previously it had the most signups for CBS All Access the day CBS aired the 2017 Grammy Awards.
The company said CBS All Access also had its best week and month with the launch ofStar Trek, the kick off of the NFL on CBS on its local live feeds and the season finale ofBig Brother.
CBS All Access viewers can also watch a post-Star Trektalk show discussing the episodes,After Trek.
CBS has not been specific about how many subscribers it has for CBS All Access and for its direct-to-consumer version of Showtime.
Readt more at B&C.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.