Beta Research Survey Finds Cord-Cutters Want Discovery, History
Cord-cutters and others who don’t subscribe to cable TV say the networks they’re most interested in include Discovery Channel, History, Food Network and National Geographic, according to a new study by Beta Research.
Also high on cord-cutters' lists are Comedy Central, FX and AMC.
A number of virtual MVPDs are offering skinny bundles, but some of those channels, notably those not owned by media companies that also own a broadcast network, are not included in some of them.
RELATED: Analyst: The Cord-Cutting Future Has Arrived
Beta said 34% of cable subscribers were extremely or very interested in dropping cable TV and watching only the TV programming available on their tablet/computer, such as Netflix, Hulu and Amazon Prime.
Read more at B&C.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.