Beta Research

Latest about Beta Research

The original ESPN logo on display in Digital Center 2 in Bristol, Connecticut

Cable Subscribers Call ESPN a Must-Have in Beta Research Study

By Jon Lafayette published

Popular channel was blacked out by Charter in fee dispute

Currency
The original ESPN logo on display in Digital Center 2 in Bristol, Connecticut

Cable Subscribers Say They 'Must Have' ESPN: Beta Study

By Jon Lafayette last updated

Food Network, History also important to viewers enjoyment of cable

Currency
Captain Sig Hansen on season 17 of Discovery's 'Deadliest Catch'

Discovery, Comedy Central Tops With Cord Cutters in Beta Research Study

By Jon Lafayette published

Heavy streamers have strongest interest in FX

Currency
Studio X: Victoria Arlen and Arda Ocal on the SportsCenter set.

ESPN Again Seen as Most Valuable Network by Operators

By Jon Lafayette last updated

Operators tell Beta Research Disney/ESPN is being helpful with cord cutting

Currency
The original ESPN logo on display in Digital Center 2 in Bristol, Connecticut

Ad Execs Plan To Spend More on ESPN: Beta Study

By Jon Lafayette published

Discovery ranks highest on providing flexibility on streaming sales

Currency
NFL Network NFL GameDay

NFL Network Called A 'Must-Have' by Cable Subscribers: Beta Survey

By Jon Lafayette published

Heavy streamers give digital cable networks higher ‘must-have’ scores

Currency
ESPN SportsCenter set in Los Angeles

ESPN Tops Beta List of ‘Must Have’ Cable Channels

By Jon Lafayette published

ESPN was named as a “must-have” cable channel most often in Beta Research’s latest poll of pay TV subscribers.

Currency
Captain Sig Hansen on season 17 of Discovery's 'Deadliest Catch'

Beta Survey: Discovery Big With Cord-Cutters, Streamers

By Jon Lafayette last updated

Non-cable subscribers also interested in History, NatGeo

Currency
From left: The season 11 cast of Bravo's 'Real Housewives of Beverly Hills' Erika Girardi, Garcelle Beauvais, Crystal Kung Minkoff, Kyle Richards, Lisa Rinna, Sutton Stracke, and Dorit Kemsley

Bravo Tops Channels Viewers Liked During Pandemic: Beta

By Jon Lafayette last updated

Food Network, National Geographic, Travel Channel also at top of list

Currency
HGTV Good Mones

Fewer Ad Execs Expect Increased Spending on Cable Networks: Beta

By Jon Lafayette last updated

Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.

Advertising
1 2 Archives