Fewer ad executives say they expect to spend more on the average cable network over the next 12 months compared to a year ago, according to a survey by Beta Research.
In a study conducted during the COVID-19 pandemic, Food Network and History were the cable channels most often called “must haves’ by cable subscribers, according to Beta Research.
Networks owned by Discovery were among those non-subscribers to cable and cord cutters were most interested in seeing, according to a new survey by Beta Research.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.