Android TV to Be Rebranded as Google TV? That's the Rumor

(Image credit: Google)

In addition to developing its own Android TV-based OTT device, Google is also contemplating a rebrand of Android TV as “Google TV.”

That’s the rumor started—or at least, accelerated—by 9to5 Google, which said it heard the news from “a little birdie.”

Also read: Android TV: Everything You Need to Know About the World’s Fastest Growing Video Operating System

As 9to5 Google notes, such a rebrand has precedence: what is now know as the Google Play Store was once Android Market; Android Pay was rebranded Google Pay; and Android Messages became Messages by Google.

After many attempts to create a product with real legs in the TV/video market, Google seems to be onto something with its Android TV platform, which is making real inroads into sectors like pay TV.

The Android branding long plied to its open mobile operating system has probably grown far to massive to very be recasting. Perhaps Google is trying to end the confusion of having its video operating system marketed under the same moniker before its too late?

Again, just a rumor for now.

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!

Latest in Technology