Analysis: Netflix Boosts Asia-Pacific Hires

By John Eggerton
last updated

GlobalData said streamer is developing ‘creative localization strategies’

'Squid Game' on Netflix
Netflix's 'Squid Game,' locally produced in South Korea, became an international breakout hit. (Image credit: Non Juhan/Netflix)

Streaming powerhouse Netflix is ramping up hiring in the Asia-Pacific (APAC) region, according to GlobalData.

While the bulk of new hires is in the U.S., Netflix appears to be boosting its localization efforts in the region, with what GlobalData calls a renewed focus on South Korea, Thailand and Southeast Asia (SEA).

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According to GlobalData’s Jobs Analytics Database, Netflix posted 120 jobs in the region between July and Nov, 15, 2021, up 43% compared to the same period the year before, with 20 of those in South Korea in October alone. “Netflix is growing its consumer product team in South Korea by developing a cross-channel retail strategy that includes e-commerce,” GlobalData concluded.

One listing is for a South Korea-based ”Localization Director.“ Also among the job listings is for one for a Singapore-based talent coordinator for regionally produced shows “Squid Game, Bangkok Breaking and Alice in Brotherland.”

“The company is developing creative global localization strategies and building regional partnerships for APAC countries,” GlobalData analyst Ajay Thalluri said.

According to Netflix, it has 214 million paid memberships in over 190 countries. ■

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.