AMC Networks and Rentrak will work together to develop and analyze cross-platform measurement of viewing of AMC’s programming.
Using Rentrak’s television and video-on-demand, as well as census-level data collected from AMC’s digital platforms, the company’s expect to be able will uncover how audiences use the mix of platforms by demographics, advanced demographics and custom segmentations. These insights will ultimately help AMC better service their advertisers, the companies said.
Rentrak will be able to establish a reach model based on the direct attribution—in a privacy-compliant way—between the household digital viewing, DVR, TV and VOD sources, which will allow reporting that highlights the incremental program reach from additional programs, the company said.
Read more at B&C.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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