Amazon Matches Roku Express $30 Price with New Fire TV Stick Lite

(Image credit: Amazon)

Roku is no longer the low price leader when it comes to streaming sticks. 

In its latest broad-ranging product rollout event, which unfurled virtually on Thursday, Amazon unveiled the latest version of its Fire TV Stick, which included an HD-only “Lite” version that retails for $29.99. This matches the MSRP of the Roku Express HDMI stick. 

The non-Lite Fire TV Stick is still priced at $39.99. The 4K/HDR-capable device features a 1.7 GHz quad-core processor, dual-band and dual-antenna WiFi with support for 5 GHz networks. It also supports 60fps, Dolby Almost and Alexa voice, and it consumes 50% less power than previous Fire TV Stick iterations. 

The new devices will include a redesigned home screen and overall user experience, which will roll out later this year, but won’t be available when the new sticks start shipping next week. 

The Amazon event also featured the introduction of cloud gaming service Luna+, which will carry an introductory price of $5.99 a month. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!