Amazon Enables New Fire TV Voice Features for 'Thursday Night Football'

(Image credit: Amazon)

When Patrick Mahomes steps up in the pocket, is he ever suddenly plagued by crushing fear about his level of State Farm insurance coverage? Does Justin Herbert ever wonder if his high completion percentage is meaningless in a universe that's indifferent?

Ask these questions to your Alexa-enabled voice remote on your Amazon Fire TV device tomorrow tonight, during Amazon Prime Video’s first-ever fully licensed and produced regular season NFL Thursday Night Football live stream, and you probably won't get satisfying answers. 

Also read: As NFL Kicks Off, Who’s Watching Amazon’s Thursday Night Football? (Bloom)

But as the Kansas City Chiefs face off against the San Diego Chargers in a pivotal early-season divisional matchup between 1-0 AFC West rivals, Amazon has made it so that there is plenty of in-game information you can get via its Alexa and “X-Ray” tech features. 

Users can ask, for example, “Alexa, how many yards do the Chiefs have?” Or “Alexa, who has the most tackles?” And a machine, bereft of thoughts and feelings and only dedicated to serve mankind, will answer. 

Amazon’s X-Ray feature, meanwhile, lets users establish a translucent overlay on their screen that keeps a running total of essential in-game stats. Users can summon this feature via Alexa as well. 

Meanwhile, users can set up watchlists using Alexa, enabling the app to surface notifications about their favorite team on their smartphone. 

Amazon is paying around $1 billion a year in an 11-year agreement to license the Thursday Night Football franchise

Earlier this week, Amazon announced that DraftKings and Little Caesars had been signed on as sponsors for TNF. ▪️

Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!