A+E Networks Using AOL for Programmatic Efforts

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A+E Networks said it will work with AOL’s data and programmatic systems to sell its cross-screen ads and promote its networks’ programming.

A+E will use AOL technology, including the One by AOL programmatic platform, to optimize the monetization of A+E’s video and display ad inventory.

The programmer has also made an upfront ad commitment to use AOL properties for tune-in promotion for A&E, History, Lifetime, FYI and other networks.

Additionally, A+E’s History network will use AOL’s Gravity as its content recommendation platform.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.