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Roku’s Emmy Picks Fall Short

Roku’s use of search data to pick Sunday night’s Emmy winners proved to be a fun exercise that produced results that would barely keep a hitter above The Mendoza Line.

While Roku’s search results, which span some 20 OTT sources, offer a good picture of what entertainment-hungry consumers are looking for, they didn’t quite match up with how the voting went. Here’s Roku’s three-for-14 showing:

Outstanding Comedy Series

Roku’s Pick: Modern Family(ABC)

Winner: Veep (HBO)

Outstanding Drama Series

Roku’s Pick: Game of Thrones(HBO)

Winner: Game of Thrones (HBO)

Outstanding Limited Series

Roku’s Pick:  American Horror Story: Freak Show(FX)

Winner: Olive Kitteridge (HBO)

Outstanding Animated Program

Roku’s Pick: The Simpsons(Fox)

Winner: Over the Garden Wall (Cartoon Network)

Outstanding Variety Sketch Series

Roku’s Pick: Saturday Night Live(NBC)

Winner:Inside Amy Schumer(Comedy Central)

Lead Actor in a Comedy Series

Roku’s Pick: Louis C.K.,Louis(FX)

Winner: Jeffrey Tambor,Transparent(Amazon)

Lead Actress in a Comedy Series

Roku’s  Pick: Amy Schumer, Inside Amy Schumer (Comedy Central)

Winner: Julia Louis-Dreyfus , Veep (HBO)

Lead Actor in a Drama Series

Roku’s Pick: Kevin Spacey, House of Cards (Netflix)

Winner: John Hamm, Mad Man (AMC)

Lead Actress in a Drama Series

Roku’s Pick: Robin Wright, House of Cards (Netflix)

Winner: Viola Davis, How to Get Away With Murder (ABC)

Supporting Actor in a Comedy Series

Roku’s Pick: Ty Burrell, Modern Family (ABC)

Winner: Tony Hale, Veep (HBO)

Supporting Actress in a Comedy Series

Roku’s Pick: Maiyam Bialik, The Big Bang (CBS)

Winner: Allison Janney, Mom (CBS)

Outstanding Variety Talk Series

Roku’s Pick: The Daily Show with Jon Stewart (Comedy Central)

Winner: The Daily Show with Jon Stewart (Comedy Central)

Supporting Actor in a Drama Series

Roku’s Pick: Peter Dinklage, Game of Thrones (HBO)

Winner: Peter Dinklage, Game of Thrones (HBO)

Supporting Actress in a Drama Series

Roku’s Pick: Lena Headey, Game of Thrones (HBO)

Winner: Uzo Aduba, Orange is the New Black (Netflix)