KTBS Shreveport Meteorologist Fired For Facebook Comments
Lee responded to a viewer who criticized her choice of keeping her hair cut short.
She said:
“I had a meeting with my ND [news director] and GM [general manager] Friday trying to get my job back. They told me the policy I violated isn’t written down, but was mentioned in a newsroom meeting about a month-and-a-half prior. A meeting I didn’t attend. So when I asked what rule did I break there isn’t anything to point to. “
Reports Maynard Institute:
On Oct. 1, a viewer identified as Emmitt Vascocu wrote, “the black lady that does the news is a very nice lady.the only thing is she needs to wear a wig or grow some more hair. im not sure if she is a cancer patient. but still its not something myself that i think looks good on tv. what about letting someone a male have waist long hair do the news.what about that (cq).”
Lee replied the same day, “Hello Emmitt–I am the ‘black lady’ to which you are referring. I’m sorry you don’t like my ethnic hair. And no I don’t have cancer. I’m a non-smoking, 5′3, 121 lbs, 25 mile a week running, 37.5 year old woman, and I’m in perfectly healthy physical condition.
“I am very proud of my African-American ancestry which includes my hair. For your edification: traditionally our hair doesn’t grow downward. It grows upward. Many Black women use strong straightening agents in order to achieve a more European grade of hair and that is their choice. However in my case I don’t find it necessary. I’m very proud of who I am and the standard of beauty I display. Women come in all shapes, sizes, nationalities, and levels of beauty. Showing little girls that being comfortable in the skin and HAIR God gave me is my contribution to society. Little girls (and boys for that matter) need to see that what you look like isn’t a reason to not achieve their goals.
“Conforming to one standard isn’t what being American is about and I hope you can embrace that.
“Thank you for your comment and have a great weekend and thank for watching.”
KTBS News Director Randy Bain said it wasn’t the first time Lee addressed a viewer on Facebook. He issued a statement that read, in part:
Ms. Rhonda Lee was let go for repeatedly violating that procedure and after being warned multiple times of the consequences if her behavior continued. Rhonda Lee was not dismissed for her appearance or defending her appearance. She was fired for continuing to violate company procedure.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.