David Bloom
David Bloom of Words & Deeds Media is a Santa Monica, Calif.-based writer, podcaster, and consultant focused on the transformative collision of technology, media and entertainment. Bloom is a senior contributor to numerous publications, and producer/host of the Bloom in Tech podcast. He has taught digital media at USC School of Cinematic Arts, and guest lectures regularly at numerous other universities. Bloom formerly worked for Variety, Deadline, Red Herring, and the Los Angeles Daily News, among other publications; was VP of corporate communications at MGM; and was associate dean and chief communications officer at the USC Marshall School of Business. Bloom graduated with honors from the University of Missouri School of Journalism.
Latest articles by David Bloom

By David Bloom Published
Using a single-sign-on, single-password offering across FAST, AVOD, TVOD and ‘Channels’ services, especially for a tech-reluctant customer base like Redbox’s, could be a big differentiator

By David Bloom Published
The business of free, ad-supported linear TV has changed so quickly during the pandemic that what worked 18 months ago is already out of date

By David Bloom Last updated
Theater owners convene in Las Vegas to whistle past the ICU of their not-that-healthy business

By David Bloom Published
It’s just possible that Rupert Murdoch and his boutique media joint might be onto something that other media companies should be thoroughly investigating, too

By David Bloom Published
Across all AVOD services, Black viewers account for nearly a quarter of viewing (24%), compared to just 14.7% of the U.S. population.

By David Bloom Last updated
'It's not quite as simple as flipping the switch and being in 188 countries'

By David Bloom Last updated
Sports viewing is getting turned upside down this summer, and its increasing shift to compelling streaming experiences will hasten the utter collapse of the cable bundle. Who will be the winners, and who will be the losers?

By David Bloom Published
‘Oh, my gawd, it's such an old model,’ Farnsworth conceded. ‘But old models want to be disrupted’

By David Bloom Last updated
Paramount Plus was leaning toward also-ran status, just months after it had finally revamped an underfed predecessor that had been around most of a decade. Now, it looks like that ‘mountain of entertainment’ promised endlessly in the site’s ads might actually include some interesting originals

By David Bloom Published
Bloom: If the pandemic hangs around into spring, is Hollywood really going to ditch one of the best options it has left?

By David Bloom Last updated
Vizio’s announcement of a revamped and enhanced version of WatchFree+ marks the latest battle in an ongoing war to differentiate one set of connected TVs from everyone else’s

By David Bloom Published
David Bloom: Expect more suits, and more bruised feelings, as the industry tries to right-size compensation packages amid yet another pandemic surge, broad adoption of streaming services, and still more questions about the health of the movie theater business

By David Bloom Published
Screenwriter William Goldman’s famous phrase, ‘Nobody knows anything,’ is apt as ever for the motion picture industry as it tries to sort itself out amid the huge disruption caused by streaming and COVID

By David Bloom Published
David Bloom: ‘While other media companies are still trying to figure out what DTC streaming means to their legacy film, broadcast and cable divisions, or which competitor they can merge with, Netflix is quietly building the expertise to succeed in the next generation of entertainment’

By David Bloom Last updated
David Bloom: 'Perhaps it’s time John Stankey started thinking like a doctor. First rule of medicine: Do no harm'

By David Bloom Last updated
All that programming may end up bereft of that little thing that makes advertisers really happy, like ardent viewers

By David Bloom Published
David Bloom on why Wall Street needs to keep holding to account the companies behind our streaming services. That means more data, more timely data, and more of the right data that actually measures performance

By David Bloom Last updated
Jassy, who takes over this summer, will head a trillion-dollar company that already has its hands in just about every corner of the video business

By David Bloom Last updated
Who had the biggest deal? The biggest flop? The envelope, please ...

By David Bloom Last updated
Lina Khan’s ascendance to FTC Chair suggests the MGM deal, and any acquisition big enough to stir Comcast CEO Brian Roberts’ soul, will get far more than a cursory review and rubber-stamp approval

By David Bloom Published
It’s an obvious move to turn Sinclair’s suite of 21 regional cable sports networks into a streaming power

By David Bloom Published
The co-viewing technology, which Apple calls SharePlay, and related new sharing features for FaceTime and Messages give Apple a chance to keep up with one of the pandemic’s hottest trends

By David Bloom Published
Apple is spending billions on pricey new shows instead of building a more fully formed service. And it probably won’t even mention TV+ at WWDC today. Isn’t that weird?

By David Bloom Published
We’re at the point with the tech giants where we need to consider whether to allow them to make any new acquisitions in areas where they already have a dominant position. Video should probably be on that no-buy list for Amazon
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