David Bloom
David Bloom of Words & Deeds Media is a Santa Monica, Calif.-based writer, podcaster, and consultant focused on the transformative collision of technology, media and entertainment. Bloom is a senior contributor to numerous publications, and producer/host of the Bloom in Tech podcast. He has taught digital media at USC School of Cinematic Arts, and guest lectures regularly at numerous other universities. Bloom formerly worked for Variety, Deadline, Red Herring, and the Los Angeles Daily News, among other publications; was VP of corporate communications at MGM; and was associate dean and chief communications officer at the USC Marshall School of Business. Bloom graduated with honors from the University of Missouri School of Journalism.
Latest articles by David Bloom

By David Bloom Published
Netflix remains a highly rated company with best-in-class pay. But the recent experience of one former engineer, who ditched a half-million-dollar salary for personal happiness, suggests that working for Netflix might not always be so chill

By David Bloom Last updated
Bloom: As COVID lingers, Russia’s Ukraine invasion grows ever more heinous, and worries about World War III crowd forward, it can be difficult to get excited about the latest scripted drama, standup special or reality show debuting online

By David Bloom Published
Bloom: What will TV sports be like in the hands of a company that just made $83.4 billion in a single quarter? We’re about to find out

By David Bloom Published
The so-styled ‘+play’ could be a mortal blow for the battered cable TV business, while fixing some of DTC’s most intractable and annoying customer headaches

By David Bloom Last updated
Applebee’s ad screwup spoils opportunity for network to reclaim its authority as the only real cable news network

By David Bloom Published
The creative mind behind nineties Roland Emmerich-directed blockbusters including ‘Stargate’ and ‘Godzilla,’ and aughts-era basic-cable stalwarts such as ‘Leverage,’ reinvents himself yet again as a prolific indie producer of ‘lean-back’ AVOD/FAST fare

By David Bloom Last updated
CEO Wade Davis promises 'a massive capital commitment of billions of dollars on new Spanish-language content'

By David Bloom Published
Bloom: The name change marks the most concerted declaration yet of streaming love by any major media company (short of, of course, Netflix itself)

By David Bloom Published
From the performances of 'Wheel of Time' and 'Reacher' to the Oscar noms generated by 'Being the Ricardos,' everything has come up Amazon lately

By David Bloom Published
Bloom: With more than 80 movies on its 2022 slate, Netflix has more releases than all the major studios combined

By David Bloom Published
Jeff Zucker's abrupt exit leaves the news organization rudderless at the worst possible time

By David Bloom Published
NBCU will double its investment to $3 billion this year. But that could be too little too late.

By David Bloom Published
Bloom: Beneath all the ideological noise is a simple business truth — pay TV is able to support niche channels across the political dial less and less

By David Bloom Published
That Microsoft wants to double down on gaming with a $69 billion Activision-Blizzard deal isn’t surprising. But what happens if the Windows giant decides to start dabbling in video streaming?

By David Bloom Last updated
Bloom: Study suggests Netflix has become a must-have utility, and it raised prices not because it needed to ... but because it could

By David Bloom Published
Bloom: Should ongoing talks with Major League Baseball generate runs, it would mark Apple’s first move into live sports, opening a new front in its increasingly serious efforts to make Apple TV Plus more than a giveaway for iPhone buyers

By David Bloom Last updated
Bloom: CES is when Sony Electronics traditionally spotlights the TVs, pro production equipment, cameras, audio gear and other hardware used to create and play back all the movies, music, games and episodic series made by its entertainment divisions

By David Bloom Published
Bloom: 'Take a not-so-perfect project, add three (or more) big stars and hit ‘play’

By David Bloom Published
CEO Vikrant Mathur says viewership is up big across Future’s FAST channels, including a whopping 160% for HappyKids

By David Bloom Published
Screen Engine/ASI chief Kevin Goetz’s research is ever more important as audience options approach infinity, marketing costs continue to rise, and clicking away to something else takes milliseconds

By David Bloom Last updated
In his valedictory CNBC interview/career retrospective, outgoing media mogul Bob Iger says the streaming service needs more ‘dimensionality’

By David Bloom Last updated
From Amazon’s successful expansion of ‘Wheel of Time’ beyond just fantasy book readers to ViacomCBS’ explosive expansion of its ‘Yellowstone’ audience through multi-platform exposure, new Fandom report examines the new rules and best practices for marketing to hardcore enthusiasts

By David Bloom Published
The Disney-YouTube TV dispute may settle – just like a hundred carriage fights in the past – on the brink of blackout. Or it could mark one of the first battles in the next generation of TV distribution

By David Bloom Published
What will CNN Plus with Chris Wallace look like? Where will Brian Williams and Rachel Maddow end up? What will David Zaslav do to CNN? How long will Jeff Zucker hang around? Columnist David Bloom looks at all the top stories
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
