Alan Wolk

Does a show that drew less than 3 million viewers deserve this much hype?

The allegedly disruptive technologies of the past decade have all gone belly up, in a way that proved the skeptics among us correct

Short answer: the monoculture is gone, and the way we consume media is very, very different now

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

Think 34 episodes of 'Ted Lasso' is enough to fill a FAST channel? Why streaming companies should be thinking a little more about the aftermarket

While the free ad-supported streaming ecosystem is, in many ways, similar to cable television, it is also quite different in some very important areas

A research company recently made the dubious claims that watching short-form video on TikTok, Instagram and YouTube is the same as streaming. We're not so sure that's true

Bringing in subscribers and advertisers requires appealing to both sophisticated and mainstream audiences

Why the investigation may open up an opportunity for the television industry to steal back some ad budget

With contextual ads, brands are targeting specific types of content rather than specific audience members, eliminating the 'persons vs households' dilemma

Many of us now work a few days in the office and a few days at home each week. Why can't the cinema be the same?

What this means in practical terms is that Peacock will likely pick up a lot of subscribers in the areas where it has rights to NBCU’s RSNs

Disney is the only operator of a major broadcast network without a free ad-supported streaming service. Maybe it already has one?

Why SVOD is the place to reach mass audiences and hard-to-reach, young, upscale, ad-resistant viewers at the same time

Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience

As New Yorkers kvetching over TV access to Aaron Judge’s home run chase just showed us, consumers find the entire streaming ecosystem incredibly confusing, especially for live sports

TV, in the words of Bob Iger, is really 'marching to a great precipice' this time

Netflix and Disney hope a lower price point will convince all of those recent grads, grandparents, old boyfriends, etc. who are still on someone else’s plan to sign up for one of their own. Maybe, but that is going to be a tough sell

Take away the bad interfaces, exploitative billing practices and horrible customer service, and people really liked good old-fashioned pay TV

In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric

In addition to giving viewers a reason to explore the depths of the library, the linear channels give them 'permission' to watch shows other than high-profile originals, which will also help them to justify the cost of the service

Coming off NewFront/Upfront season, it appears viewers will keep mixing linear and IP for some time to come

Alan Wolk: Apple seems to have carved out a niche as one of the key places to watch the sort of programming that gets buzzed about by media types

Wolk: Disney needs to think holistically about a three-tier system similar to what rivals Paramount and NBCU have

Netflix’s focus on so-called ‘arthouse films’ remains a big reason why many customers subscribe