Alan Wolk

Watching sports used to be easy, seamless and relatively cost-efficient, but little by little, it’s getting more cumbersome and expensive for sports fans.

Picture Hollywood as England, the music business as France, and Hollywood’s decision to launch its own streaming services as … well, you get it

There are a number of reasons why live sports, especially live sports of the uniquely American variety, are so well suited for commercials

What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s?

The television industry has come to realize that there are millions of small companies that could be running television commercials but are not

With broadcast TV running dry on traditional half-hour comedies, streamers should think about following this time-tested recipe beloved by viewers and advertisers alike

How CNN Max could be as sticky for SVOD as it’s been for pay TV

'If there's one universal complaint I hear from advertisers and agencies, it's that the whole thing is just far too complicated'

Sixty-eight percent of Millennials and Gen-Zs still seek out local news via streaming

In 1980, Ted Turner wisely bet that millions of news junkies wanted more than newspapers, radio and TV were providing. Today, CNN’s newly appointed CEO faces a very different challenge

We’re looking at a period where a lot of people are catching up on all the series they’ve missed over the past five years

The largesse of retrans trickled down beyond the C-suite into high salaries for writers, actors, showrunners and producers, right down to high-end craft services spreads. Streaming? Not so much

There are still plenty of advertisers who want to reach the remaining 60 million U.S. cable TV homes, and those brands tend to be the ones with the biggest budgets

Does a show that drew less than 3 million viewers deserve this much hype?

The allegedly disruptive technologies of the past decade have all gone belly up, in a way that proved the skeptics among us correct

Short answer: the monoculture is gone, and the way we consume media is very, very different now

Now that YouTube is widely viewed in the living room, the question as to how to define the service looms more important than ever

Think 34 episodes of 'Ted Lasso' is enough to fill a FAST channel? Why streaming companies should be thinking a little more about the aftermarket

While the free ad-supported streaming ecosystem is, in many ways, similar to cable television, it is also quite different in some very important areas

A research company recently made the dubious claims that watching short-form video on TikTok, Instagram and YouTube is the same as streaming. We're not so sure that's true

Bringing in subscribers and advertisers requires appealing to both sophisticated and mainstream audiences

Why the investigation may open up an opportunity for the television industry to steal back some ad budget

With contextual ads, brands are targeting specific types of content rather than specific audience members, eliminating the 'persons vs households' dilemma

Many of us now work a few days in the office and a few days at home each week. Why can't the cinema be the same?

What this means in practical terms is that Peacock will likely pick up a lot of subscribers in the areas where it has rights to NBCU’s RSNs