Alan Wolk is the co-founder and lead analyst for media consultancy TV[R]EV
Alan Wolk: Apple seems to have carved out a niche as one of the key places to watch the sort of programming that gets buzzed about by media types
Wolk: Disney needs to think holistically about a three-tier system similar to what rivals Paramount and NBCU have
Wolk: How the proposed ‘Banning Surveillance Advertising Act’ could be Big Tech’s loss but the TV business’ gain
Wolk: With so many streaming options now, the notion of starting a 12-hour series binge can feel more than a bit intimidating
While Netflix is a wonderfully forward thinking company, it's nowhere near being in the same league as any of the other four “FAANG” companies
Forget about the children. The video biz is simply no longer selling advertisers on the notion that it can send the same message to tens of millions of people who are all watching the same show at the same time
The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come
People are watching more video in more places than ever. For the brands and agencies that service them, this has created a conundrum
Wolk: One of the key hurdles the video industry needs to get past is the notion that streaming is just for the educated coastal upper middle classes
The U.S. OS landscape is mostly controlled by smart TV OEMs and device makers like Roku and Amazon. But with 42% of the global OTT market up for grabs, that could change
We’re looking at a pretty long and slow death spiral for the current linear TV ecosystem. The end will come in one of two ways
NBCU gave Peacock away to so many for so long, a lot of Olympics watchers were surprised to find out they had to pay to see their favorite events
One way to keep subscribers hooked is to have a really deep and broad library of well known series and movies that they can turn to during the 23 hours when they’re not watching your hit show
Alan Wolk: While the entertainment offerings on streaming today easily surpass the offerings on cable in terms of both quality and quantity, the same cannot be said for news and sports
Alan Wolk: While the MGM sale may seem like it’s a part of the so-called ‘streaming wars,’ the game Amazon is playing remains a whole lot bigger than just TV
The leading smart TV makers are taking a page from the Roku playbook and are also now close to making more money selling ads than gadgets
The services that made the most extensive use of social media, Netflix and Disney, are also the ones that hav experienced that greatest subscriber growth
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