Latest articles by Alan Wolk
Disney is the only operator of a major broadcast network without a free ad-supported streaming service. Maybe it already has one?
Why SVOD is the place to reach mass audiences and hard-to-reach, young, upscale, ad-resistant viewers at the same time
Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience
As New Yorkers kvetching over TV access to Aaron Judge’s home run chase just showed us, consumers find the entire streaming ecosystem incredibly confusing, especially for live sports
TV, in the words of Bob Iger, is really 'marching to a great precipice' this time
Netflix and Disney hope a lower price point will convince all of those recent grads, grandparents, old boyfriends, etc. who are still on someone else’s plan to sign up for one of their own. Maybe, but that is going to be a tough sell
Take away the bad interfaces, exploitative billing practices and horrible customer service, and people really liked good old-fashioned pay TV
In a world where all streaming services have some sort of ad-supported option, time spent on platform may be an even more valuable metric
In addition to giving viewers a reason to explore the depths of the library, the linear channels give them 'permission' to watch shows other than high-profile originals, which will also help them to justify the cost of the service
Coming off NewFront/Upfront season, it appears viewers will keep mixing linear and IP for some time to come
Alan Wolk: Apple seems to have carved out a niche as one of the key places to watch the sort of programming that gets buzzed about by media types
Wolk: Disney needs to think holistically about a three-tier system similar to what rivals Paramount and NBCU have
Netflix’s focus on so-called ‘arthouse films’ remains a big reason why many customers subscribe
Wolk: How the proposed ‘Banning Surveillance Advertising Act’ could be Big Tech’s loss but the TV business’ gain
Wolk: With so many streaming options now, the notion of starting a 12-hour series binge can feel more than a bit intimidating
While Netflix is a wonderfully forward thinking company, it's nowhere near being in the same league as any of the other four “FAANG” companies
Forget about the children. The video biz is simply no longer selling advertisers on the notion that it can send the same message to tens of millions of people who are all watching the same show at the same time
The number of set-top boxes is shrinking, while the number of smart TVs is growing at a similarly steady rate. This is likely to make measurement harder to calculate in the years to come
People are watching more video in more places than ever. For the brands and agencies that service them, this has created a conundrum
Wolk: One of the key hurdles the video industry needs to get past is the notion that streaming is just for the educated coastal upper middle classes
Wolk: Leasing a smart TV is great way to lock a customer into video and broadband service
Just what was NBCUniversal thinking?
The U.S. OS landscape is mostly controlled by smart TV OEMs and device makers like Roku and Amazon. But with 42% of the global OTT market up for grabs, that could change
