TCL

It's an impressive benchmark, considering TCL only started making smart TVs powered by Google's OS in June of 2020

TVs manufactured by TCL and other makers could be available as soon as October

As if Roku investors needed yet another reason to crater the stock

TCL says the introduction of higher end sets built on Google's OS is a major shot to the bow for Roku

Prices drop well below $3,000, as Chinese consumer electronics powerhouse enters the 8K fray

Strategy Analytics also says that TCL has usurped LG as the second biggest shipper of internet-connected televisions globally

The new QLED sets are pricier than the more rickety Roku TVs TCL sold when it first entered the U.S. market in 2017, but they're well worth the extra money

Roku and TCL try to play catch-up in a key global region

The entry-level 4-Series version will set you back $1,600

The Roku OS has proliferated side by side with the explosive growth of low-priced smart TV brands like TCL and Hisense. But will poor user experience lead to backlash?