rebranding
Latest about rebranding

NECTA's Newport, R.I., Conference Returns Oct. 23-25 With New Branding
By Kent Gibbons published
New England Cable & Telecommunications Association Changes ‘C’ in Name to ‘Connectivity’

Firstlight Media Rebrands as Quickplay
By Mike Farrell published
Company to leverage new moniker at IBC 2022 Show next month

Altice USA Rebrands Suddenlink as Optimum
By Mike Farrell published
Transition of Suddenlink properties to Optimum begins today and continues over next several months

Altice USA Steps Up Rebranding with ‘Let’s Reconnect’ Campaign
By Mike Farrell published
Higher speeds, customer service improvements come after a year of broadband losses

RCN, Grande, Wave, enTouch and Digital West Consolidate Under Astound Broadband Name
By Mike Farrell last updated
Rebranding was a multiyear process

Atlantic Broadband Rebrands, Will Launch Breezeline Stream TV
By Mike Farrell last updated
Name change comes after system buys in Cleveland and Columbus, Ohio

Guest Opinion: It’s Time for a Major Evolution to Support Women in the Workforce
By Maria E. Brennan published
WICT Network CEO Maria Brennan on the reasons behind the industry group‘s rebranding
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