political ad spending

Latest about political ad spending

voting and politics

Adimpact Launches Potomac Political Media-Buying Software

By Jon Lafayette published

Centralized platform automates rate requests

Currency
E.W. Scripps

Scripps Earnings Impacted by Political Advertising Shifts in Some Markets

By Jon Lafayette last updated

National networks report lower profits

Currency
Effectv Politcal Study

Effectv Recommends Political Campaigns Allocate 10%-20% of Spend to Streaming

By Jon Lafayette published

9% of frequent voters can be reached only by streaming, study says

Currency
voting and politics

Political Advertising Jumps on Sports Programming: Viamedia

By Jon Lafayette published

Spending could equal 2020 levels

Currency
A campaign sign graveyard

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV

By Joe Marino published

BC Guest Blog
Election Ad Campaign Spending

Viamedia Expects Record Political Spending With Jump in Issue Ads

By Jon Lafayette published

Election spending on digital video and CTV up 38% from 2020

Currency
Election Ad Campaign Spending

Viamedia Sees 42% Increase in 1Q Political Ad Spending

By Jon Lafayette published

Midterm elections already setting records

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E.W. Scripps

Scripps Looks Ahead to 2022 After Q4 Earnings Drop to $40 Million

By Jon Lafayette published

Company expects $270 million in political advertising

Currency
Capitol Hill

Fair and Clear Campaign Transparency Act Introduced

By John Eggerton published

Bill would require agency to 'modernize' political ad reporting requirements

Policy
Lachlan Murdoch, CEO, Fox

Fox Sees $300 Million in Political Advertising

By Jon Lafayette published

Fox Corp. said it expects to generate nearly $300 million in political advertising during the second half of 2020.

Advertising
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