personalization

Latest about personalization

Kris Tait of Croud

The Streaming Wars and the Marketing Arms Race

By Kris Tait, Croud last updated

Avoid high subscriber acquisition costs by using data to drive engagement

Viewpoint
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Personalized Ads Can Boost Purchase Intent

By Jon Lafayette published

Personalized ads can forge stronger connections with consumers and ultimately boost purchase intent, a new study from media buyer Magna and IPG Media Lab.

Advertising
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Why AI Is the Smart Play for OTT

By Rohan Castelino, Iris.TV published

MCN Guest Blog
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From On the Couch to On-the-Go

By Brian Morris, Tata Communications published

MCN Guest Blog
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Personalization Hits TV’s Target Audience

By Tyler Winton published

MCN Guest Blog
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How Connected TV Will Move the Ad Industry

By Kevin Fennelly, dataxu published

MCN Guest Blog
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Voice Commands Speak to Future Benefits

By Jon Heim and Chris Ambrozic, TiVo published

MCN Guest Blog
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Three Predictions for AI in 2018

By Drew Hilles, Veritone published

MCN Guest Blog
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Zone TV Launches Software Product to Add Personalized Channels

By MCN Staff published

Content
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Personalized TV Ads: Less Is More

By Gary Miles, Amdocs published

MCN Guest Blog