over-the-top

Latest about over-the-top

Los Angeles Clippers vs Memphis Grizzlies on January 8, 2022

Sinclair Gets Deal With NBA Including Local Direct-to-Consumer Rights

By Jon Lafayette last updated 13 January 22

Bally Sports-branded nets to launch service in 2022

Currency

A family watches content on multiple screens in their living room.

CTV Buying Myths to Overcome in the Post-Pandemic Era

By Justin Gutschmidt published 20 July 21

Stay-at-home streaming surge has permanently shifted TV-watching habits

BC Guest Blog

IBM Watson Optimizes Ad Creative For Campaigns Running Over-the-Top

By Jon Lafayette published 29 April 21

IBM said it expanded the IBM Watson Advertising Accelerator for over-the-top video, using artificial intelligence to dynamically optimize ad creative to improve campaign effectiveness.

Currency

There’s More to Roku vs. Google Than the Usual Dollars and Sense

By Alan Wolk published 28 April 21

YouTube TV’s potential separation from OTT platform raises issues Google wants to avoid

Technology

E.W. Scripps Plans to Take Over the Air Nets Over the Top

By Jon Lafayette last updated 4 March 21

The E.W. Scripps Co., which acquired Ion Media in part for the broadcast spectrum controlled by Ion, plans to take its digital multicast networks over-the-top to cash in on the streaming gold rush.

Currency

Comcast Shares Up On Strong Quarter

By Mike Farrell last updated 7 September 20

Content

Moody’s: Broadband Is the Game

By Mike Farrell last updated 3 September 20

Technology

Tegna Relaunching Justice as True Crime Net with Streaming

By Jon Lafayette last updated 26 August 20

Tegna said it is relaunching its Justice Network multicast channel on July 27 as True Crime Network, which, in addition to broadcast, will offer its programming as an on-demand streaming service.

Streaming