Omnicom Media Group VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG Legacy buying platform opens door to alternative measurement companies LG Ads Lands a Big One — Omnicom Group The world‘s second-biggest media agency, which represents McDonald‘s, Apple, Unilever and Johnson & Johnson, will integrate LG Ads CTV inventory into its ad buying systems Omnicom Media Group Integrates With NBCU Audience Insights Hub Agency using NBCU’s clean room facility Latest Omnicom Media Group Former Omnicom Media Exec Steve Katelman Joins Fyllo By Jon Lafayette published 14 March 22 Comes out of retirement to become chief partnership officer for ad targeting company Broadcasting & Cable Discovery, OMG in Currency Tests with Comscore, VideoAmp By Jon Lafayette published 23 February 22 Network, buyer eye alternative to Nielsen for upfront Broadcasting & Cable NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Amazon Emerges as Favorite for Third National NBA TV Partner as Exclusive Negotiating Window With Incumbents Disney and Warner Bros. Ends Sans Renewal Deal2Dulé Hill Series on PBS Looks At How Art Addresses Society’s Woes 3Nexstar Urges FCC To Reverse Its Ruling Ordering Sale of WPIX4Verizon FWA Growth Decelerates in Q15Greg Whiteley and One Potato Take on Dallas Cowboys Cheerleaders
Former Omnicom Media Exec Steve Katelman Joins Fyllo By Jon Lafayette published 14 March 22 Comes out of retirement to become chief partnership officer for ad targeting company
Discovery, OMG in Currency Tests with Comscore, VideoAmp By Jon Lafayette published 23 February 22 Network, buyer eye alternative to Nielsen for upfront
