Latest dynamic ad insertion
YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion
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Dust-up points to power of personalization
NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years
By Jon Lafayette published
Peacock puts advertisers in ‘Spotlight’
Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks
By Jon Lafayette last updated
Companies will collaborate on standardizing measurement across media, including Roku’s platform
Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach
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The Quest for Video Monetization’s Holy Grail
By Yuval Fisher, Imagine Communications published
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