dynamic ad insertion Comcast Technology Solutions Launches Ad Insertion System Comcast first TV distributor to use for linear addressable initiative Roku Using Nielsen Technology for Dynamic Linear Ad Insertion AMC Networks, Crown, Discovery, Paramount in beta program LTN Lets Software Carry the Load as Streaming Channels, Events Multiply Stable network enables cost-cutting shift from on-site production and mechanical devices Grid List Latest dynamic ad insertion YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion By Matt Cuson published 14 June 21 Dust-up points to power of personalization Broadcasting & Cable NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years By Jon Lafayette published 6 May 21 Peacock puts advertisers in ‘Spotlight’ Broadcasting & Cable Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks By Jon Lafayette last updated 2 March 21 Companies will collaborate on standardizing measurement across media, including Roku’s platform Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach By Jeff Baumgartner last updated 1 September 20 Multichannel News David Grabert Joins GroupM By MCN Staff published 14 May 15 Multichannel News Set-Top VOD Ads Still Play By Jeff Baumgartner published 18 November 15 Multichannel News BlackArrow Expands International Targets By Jeff Baumgartner published 3 September 15 Multichannel News Set-Top VOD Ads Must Evolve to Survive By Jeff Baumgartner published 19 June 17 Multichannel News The Quest for Video Monetization’s Holy Grail By Yuval Fisher, Imagine Communications published 23 January 17 Multichannel News Hulu, Strata Make an Ad Connection By Jeff Baumgartner published 1 November 16 Multichannel News 1234 NEXT TV NEWSLETTER The smarter way to stay on top of the streaming and OTT industry. Sign up below. Name: Your Email Address : Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors I consent the use of my personal data in accordance with Future's privacy policy (opens in new tab), including its cookie policy. * To subscribe, you must consent to Future’s privacy policy. Thank you for signing up to Next TV. You will receive a verification email shortly. There was a problem. Please refresh the page and try again. MOST READ1Subway Signs As Presenting Sponsor Of Pickleball Slam2Comcast NBCU Names Mona Dexter To Head Military & Veteran Affairs3Aaron Sorkin on AI, Streaming … and The Big Strike (Bloom)4OneWeb Says Its Big Step Closer to Global Broadband Play5‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)
YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion By Matt Cuson published 14 June 21 Dust-up points to power of personalization
NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years By Jon Lafayette published 6 May 21 Peacock puts advertisers in ‘Spotlight’
Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks By Jon Lafayette last updated 2 March 21 Companies will collaborate on standardizing measurement across media, including Roku’s platform
Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach By Jeff Baumgartner last updated 1 September 20
The Quest for Video Monetization’s Holy Grail By Yuval Fisher, Imagine Communications published 23 January 17
