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dynamic ad insertion

Comcast headquarters
Comcast Technology Solutions Launches Ad Insertion System Comcast first TV distributor to use for linear addressable initiative
Rolu Dynamic LInear Ads
Roku Using Nielsen Technology for Dynamic Linear Ad Insertion AMC Networks, Crown, Discovery, Paramount in beta program
LTN remote control room
LTN Lets Software Carry the Load as Streaming Channels, Events Multiply Stable network enables cost-cutting shift from on-site production and mechanical devices

Latest dynamic ad insertion

YouTube TV on Roku

YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion

By Matt Cuson published 14 June 21

Dust-up points to power of personalization

Broadcasting & Cable
NBCU

NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years

By Jon Lafayette published 6 May 21

Peacock puts advertisers in ‘Spotlight’

Broadcasting & Cable
Roku Super Bowl TurboTax

Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks

By Jon Lafayette last updated 2 March 21

Companies will collaborate on standardizing measurement across media, including Roku’s platform

Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach

By Jeff Baumgartner last updated 1 September 20

Multichannel News

David Grabert Joins GroupM

By MCN Staff published 14 May 15

Multichannel News

Set-Top VOD Ads Still Play

By Jeff Baumgartner published 18 November 15

Multichannel News
Missing Image for

BlackArrow Expands International Targets

By Jeff Baumgartner published 3 September 15

Multichannel News

Set-Top VOD Ads Must Evolve to Survive

By Jeff Baumgartner published 19 June 17

Multichannel News

The Quest for Video Monetization’s Holy Grail

By Yuval Fisher, Imagine Communications published 23 January 17

Multichannel News

Hulu, Strata Make an Ad Connection

By Jeff Baumgartner published 1 November 16

Multichannel News
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