dynamic ad insertion

Latest about dynamic ad insertion

Comcast headquarters

Comcast Technology Solutions Launches Ad Insertion System

By Jon Lafayette published

Comcast first TV distributor to use for linear addressable initiative

Currency
Rolu Dynamic LInear Ads

Roku Using Nielsen Technology for Dynamic Linear Ad Insertion

By Jon Lafayette last updated

AMC Networks, Crown, Discovery, Paramount in beta program

Currency
LTN remote control room

LTN Lets Software Carry the Load as Streaming Channels, Events Multiply

By Jon Lafayette published

Stable network enables cost-cutting shift from on-site production and mechanical devices

Currency
YouTube TV on Roku

YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion

By Matt Cuson published

Dust-up points to power of personalization

Viewpoint
NBCU

NewFronts: NBCU Expects Its Viewing Time On Linear and Digital to Be Equal in 2 Years

By Jon Lafayette published

Peacock puts advertisers in ‘Spotlight’

Currency
Roku Super Bowl TurboTax

Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks

By Jon Lafayette last updated

Companies will collaborate on standardizing measurement across media, including Roku’s platform

Advertising
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Syncbak’s SBTV Helps Local Broadcasters Go OTT, Extend Reach

By Jeff Baumgartner last updated

Advertising
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Canoe Cruises to 2.56B VOD Ad Impressions in Q1

By Jeff Baumgartner published

Advertising
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Cadent Forms New Ad-Tech Division

By Jeff Baumgartner published

Technology
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Hulu, Strata Make an Ad Connection

By Jeff Baumgartner published

Advertising
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