DTC

Latest about DTC

Danielle DeLauro, executive VP

Hungry and Aggressive: How Young Brands Are Transforming TV Advertising

By Danielle DeLauro last updated

BC Guest Blog
Effectv

TV Gives Brands Quick Boost But Consistency Key: Study

By Jon Lafayette published

Effectv, VAB see double-digit website visit increases for DTC companies

Advertising
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Understand Your Audience with Addressable Advertising

By Christophe Kind published

With the growing number of DTC and TVE, advertisers are better able to reach their audience

MCN Guest Blog
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Q2 Affiliate Fee Declines Tied to Streaming

By Mike Farrell published

Wells Fargo’s Cahall thinks programmers that choose to move linear content to DTC offerings will face rate pressure from distributors

Viewpoint
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What We Have Learned From The Sudden Disappearance of Live Sports Inventory

By Philip Inghelbrecht published

That it created a buyer's market and many small TV advertisers did quite well

BC Guest Blog
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New Discovery-Sky Deal Includes Direct-to-Consumer

By Jon Lafayette last updated

Discovery said it signed a new long-term distribution deal with Sky that includes linear channels, video on demand, direct-to-consumer products and an extension of their advertising relationship.

Streaming
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Discovery Talking With Distributors About DTC

By Jon Lafayette published

Business
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New Digital Services Reset the Playing Field

By R. Thomas Umstead published

Content
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Discovery D2C Chief Faricy to Leave

By Mike Farrell published

Business
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All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG

By Jeff Baumgartner published

Technology
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