Latest DTC

Danielle DeLauro, executive VP

Hungry and Aggressive: How Young Brands Are Transforming TV Advertising

By Danielle DeLauro last updated

Broadcasting & Cable
Effectv

TV Gives Brands Quick Boost But Consistency Key: Study

By Jon Lafayette published

Effectv, VAB see double-digit website visit increases for DTC companies

Broadcasting & Cable
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Understand Your Audience with Addressable Advertising

By Christophe Kind published

With the growing number of DTC and TVE, advertisers are better able to reach their audience

Multichannel News
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Q2 Affiliate Fee Declines Tied to Streaming

By Mike Farrell published

Wells Fargo’s Cahall thinks programmers that choose to move linear content to DTC offerings will face rate pressure from distributors

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What We Have Learned From The Sudden Disappearance of Live Sports Inventory

By Philip Inghelbrecht published

That it created a buyer's market and many small TV advertisers did quite well

Broadcasting & Cable
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New Discovery-Sky Deal Includes Direct-to-Consumer

By Jon Lafayette last updated

Discovery said it signed a new long-term distribution deal with Sky that includes linear channels, video on demand, direct-to-consumer products and an extension of their advertising relationship.

Broadcasting & Cable
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Discovery D2C Chief Faricy to Leave

By Mike Farrell published

Multichannel News
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New Digital Services Reset the Playing Field

By R. Thomas Umstead published

Multichannel News
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All ‘Major’ TV Networks to Launch OTT, Direct-to-Consumer Services by 2022: TDG

By Jeff Baumgartner published

Multichannel News
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Discovery Talking With Distributors About DTC

By Jon Lafayette published

Multichannel News
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