Latest DTC
Hungry and Aggressive: How Young Brands Are Transforming TV Advertising
By Danielle DeLauro last updated
TV Gives Brands Quick Boost But Consistency Key: Study
By Jon Lafayette published
Effectv, VAB see double-digit website visit increases for DTC companies
Understand Your Audience with Addressable Advertising
By Christophe Kind published
With the growing number of DTC and TVE, advertisers are better able to reach their audience
What We Have Learned From The Sudden Disappearance of Live Sports Inventory
By Philip Inghelbrecht published
That it created a buyer's market and many small TV advertisers did quite well
New Discovery-Sky Deal Includes Direct-to-Consumer
By Jon Lafayette last updated
Discovery said it signed a new long-term distribution deal with Sky that includes linear channels, video on demand, direct-to-consumer products and an extension of their advertising relationship.
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