digital platforms Digital Sportsplay: NBA Looking to Further Engage Viewers With New App League SVP Ken DeGennaro says addition of League Pass, library content to app will drive fan appeal NBCUniversal Names Chris Heatherly EVP of Digital, Games Millennial Media Brands Fine-Tune Video Strategies Latest digital platforms Millennial Media Brands Fine-Tune Video Strategies By Gary Arlen published 25 August 16 Multichannel News NBCUniversal Names Chris Heatherly EVP of Digital, Games By Chris Tribbey published 13 September 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%