digital platforms Digital Sportsplay: NBA Looking to Further Engage Viewers With New App League SVP Ken DeGennaro says addition of League Pass, library content to app will drive fan appeal NBCUniversal Names Chris Heatherly EVP of Digital, Games Millennial Media Brands Fine-Tune Video Strategies Latest digital platforms Millennial Media Brands Fine-Tune Video Strategies By Gary Arlen published 25 August 16 Multichannel News NBCUniversal Names Chris Heatherly EVP of Digital, Games By Chris Tribbey published 13 September 16 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1'Problematic' FCC Conditions On Station Sale Could Create Detroit Drama2Steve Carell Joins Tina Fey in Netflix Adaptation of 'The Four Seasons'3Nick Carter, Aaron Carter Subject of New Investigation Discovery Docuseries 4AT&T Fixed Wireless Access Deployment Accelerates, Internet Air Adds 110,000 Customers in Q15Robert Rose’s AIM Tell-A-Vision to Take Broadcast Syndication Viewers Inside the War in Ukraine with 4-Part Docuseries Starting This Weekend