digital advertising

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digital dollars

Digital Revenue Is Profitable for Local Media, Survey Finds

By Jon Lafayette published

Gross profit margins of 41.6% reported

Currency
IAB

Measurement, Programmatic Supply Chain on IAB Tech Lab Agenda for 2023

By Jon Lafayette published

Privacy, advanced TV are also priorities

Currency
Capitol Hill

New Bill Would Break Up Big Tech's Advertising Giants

By John Eggerton published

Google, Facebook biggest targets of bipartisan legislation

Policy
A stack of money

Streaming Video Ad Revenue Rose 50.8% to $39.5 Billion in 2021: IAB

By Jon Lafayette published

Total digital ad revenue up 35% to $189 billion

Currency
advertising, smart cities, technology

IAB: New Surveillance Ad Bill Is Devastating

By John Eggerton last updated

Cohen says it could deal mortal blow to commercial internet

Policy
Ad Fraud Scam

Maryland Reverses Veto of Digital Ad Tax

By John Eggerton last updated

ANA says it will continue to fight law

Policy
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Want Digital Ads to Be Less Annoying? Study Says Buy TV

By Jon Lafayette published

Effectv report touts combination of media

Advertising
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Hogan Vetoes Maryland Digital Ad Tax

By John Eggerton published

ANA had pushed back hard against new online levy

Policy
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PwC: Q3 Digital Advertising Up 20%

By Jon Lafayette published

Advertising
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IAB Chief: 'Ad-Blocking Profiteers' Growing Threat to Digital Media

By Gary Arlen published

As I Was Saying
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