Latest about Data
Experian Benefits From Television’s Data Boom
Ad-support business growing faster than anticipated, says senior VP Chris Feo
Privacy Bill Allows for 'Turning Off' Targeted Advertising
Bill is backed by some high profile legislators from both parties, but Sen. Cantwell has issues
FTC Report: ISPs Engage in Troubling Data Practices
Said data sharing exceeds users' knowledge and consent regime has issues
Disney Ad Sales Opens Clean Room For Data With Omnicom, Drivetime
Data companies Habu, InfoSum and Snowflake collaborating
FreeWheel Opens Doors to Strata Data Warehouse
FreeWheel, Comcast’s ad tech company, said it launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns.
Omnicom Grabs Comscore’s Audience Behavioral Data
Comscore said it reached an expanded agreement with Omnicom that will provide the ad agency with privacy-safe e-commercial and audience behavioral data.
For Networks, Knowledge Can Be Power
How learnings gleaned from AI can help drive media and entertainment revenue
OTT Content Recommendations Are a Two-Way Street
Viewers must know that giving up personal data will yield better suggestions
