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Big Data
Experian Benefits From Television’s Data Boom

By Jon Lafayette Published

Ad-support business growing faster than anticipated, says senior VP Chris Feo

Currency
couple watching addressable advertising
Privacy Bill Allows for 'Turning Off' Targeted Advertising

By John Eggerton Last updated

Bill is backed by some high profile legislators from both parties, but Sen. Cantwell has issues

Policy
An exterior view of the Federal Trade Commission building
FTC Report: ISPs Engage in Troubling Data Practices

By John Eggerton Last updated

Said data sharing exceeds users' knowledge and consent regime has issues

Policy
Disney Select Disney Ad Sales
Disney Ad Sales Opens Clean Room For Data With Omnicom, Drivetime

By Jon Lafayette Last updated

Data companies Habu, InfoSum and Snowflake collaborating

Currency
FreeWheel
FreeWheel Opens Doors to Strata Data Warehouse

By Jon Lafayette Published

FreeWheel, Comcast’s ad tech company, said it launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns.

Currency
Comscore's logo
Omnicom Grabs Comscore’s Audience Behavioral Data

By Jon Lafayette Published

Comscore said it reached an expanded agreement with Omnicom that will provide the ad agency with privacy-safe e-commercial and audience behavioral data.

Advertising
machine learning
For Networks, Knowledge Can Be Power

By Karin Bleiler, Symphony MediaAI Published

How learnings gleaned from AI can help drive media and entertainment revenue

Viewpoint
A remote control pointing at a TV
OTT Content Recommendations Are a Two-Way Street

By John Griffiths, Spicy Mango Published

Viewers must know that giving up personal data will yield better suggestions

Viewpoint
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People More Willing to Share Personal Data: Innovid Study

By Jon Lafayette Last updated

30% like brands more when ads are personalized

Advertising
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After the Fall

By George Winslow Published

Business
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