Latest Data
Disney Ad Sales Opens Clean Room For Data With Omnicom, Drivetime
By Jon Lafayette last updated
Data companies Habu, InfoSum and Snowflake collaborating
FreeWheel Opens Doors to Strata Data Warehouse
By Jon Lafayette published
FreeWheel, Comcast’s ad tech company, said it launched the Strata Data Warehouse, which gives users of the ad management platform insights into cross-media campaigns.
Omnicom Grabs Comscore’s Audience Behavioral Data
By Jon Lafayette published
Comscore said it reached an expanded agreement with Omnicom that will provide the ad agency with privacy-safe e-commercial and audience behavioral data.
For Networks, Knowledge Can Be Power
By Karin Bleiler, Symphony MediaAI published
How learnings gleaned from AI can help drive media and entertainment revenue
OTT Content Recommendations Are a Two-Way Street
By John Griffiths, Spicy Mango published
Viewers must know that giving up personal data will yield better suggestions
People More Willing to Share Personal Data: Innovid Study
By Jon Lafayette last updated
30% like brands more when ads are personalized
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.