Beeswax Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers Fox’s Tubi Adds FreeWheel’s Beeswax to Ad-Tech Stack Programmatic enhancement boosts spending by Beeswax buyers by 307% FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting 1,700 predictive audiences available Latest Beeswax FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack. Broadcasting & Cable NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.
