Beeswax Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers Fox’s Tubi Adds FreeWheel’s Beeswax to Ad-Tech Stack Programmatic enhancement boosts spending by Beeswax buyers by 307% FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting 1,700 predictive audiences available Latest Beeswax FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack. Broadcasting & Cable NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Attend 'The Business of TV News' Event in D.C. on May 2 2Sinclair Names Kevin Coskren Chief Meteorologist at KTUL Tulsa3Paramount Plus Renews ‘Dora’ 4Bidders Interested in Buying Bounce, Says Scripps CEO Adam Symson 5Offbeat Comedy ‘The Outlaws’ Returns to Prime Video Next Month
FreeWheel Adds Programmatic Depth By Acquiring Beeswax By Jon Lafayette published 17 December 20 Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack.