Latest about Association of National Advertisers
Hispanic TV Summit: Latinos Feel ‘Invisible’ and That's a Problem for Marketers
Underrepresentation could make outreach efforts less effective, panelists warn
VAB and 4As Join Advertisers’ Cross-Media Measurement Push
Trade groups unite as Nielsen faces challenges
ANA Names Team To Probe Programmatic Ad Buying
The Association of National Advertisers named PwC, Kroll and TAG TrustNet to conduct an in-depth study of programmatic media buying.
ANA Sets Test of Cross-Media Measurement with VideoAmp
Pilot to be in-market by second quarter of 2022
NBCU Adopts Ad-ID To Improve Viewer Experience, Advertiser Results
Standard streamlines ad delivery process
Ad-ID Names Yonah Levenson VP, Group Director of Info Services
Exec had been with WarnerMedia
ANA Working With Comscore on Cross-Media Measurement
The Association of National Advertisers said it is working with Comscore to test a cross-media measurement system for marketers that protects consumer privacy.
