Latest advertising sales
Nielsen Delays Adding Out-of-Home to Ratings
By Jon Lafayette last updated
In a move that caught some networks by surprise, Nielsen is delaying its plan to include out-of-home viewing in its ratings.
Sullivan Named Head of NBCU/Sky Ad Division
By Jon Lafayette published
NBCUniversal and Sky named KC Sullivan as president and managing director of their global advertising and partnership division.
ESPY Awards Score Early Advertising Sell Out
By Jon Lafayette published
ESPN said it has sold out its advertising inventory for The ESPYs earlier than ever, with more than 20 advertisers airing spots during the awards show.
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